About Me

I'm a UI Designer &
Graphic Designer

Hi, I'm Daniela Varzim, Portugal based UX/UI Designer. With 15 years of design expertise, I've honed my skills in web development, graphic design, and user experience. My work has spanned various sectors, from health, textiles and optics to augmented reality and video games. I bring a deep understanding of user-focused design and a strong background in creating management systems.
I define myself as a designer, but I've been always looking for new experiences and ideas to push myself to the edge of my abilities. I consider myself a very creative person. I can easily come up with a unique perspective about a certain issue due to my wide range of interests and hobbies. Problems don’t unsettle me – they inspire me instead.

I love what I do. I’m passionate and motivated to excel, and that's what allows me to always go the extra mile. To put it simple, I think that my best quality is the fact that I’m a fast learner. Even if I don’t have that much experience with a certain task, with a bit of guidance I’m able to accomplish it quickly.

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My awesome clients

Driving technology for leading brands

My Skills

Elevating Expertise to Fuel Innovation

UX Design (USER EXPERIENCE)

User Experience (UX) design is a critical aspect of product development, ensuring that products are user-friendly, intuitive, and meet the user's needs and expectations. To achieve this goal, plenty of research and testing is required to understand user behavior, preferences, and their pain points.

I employ various techniques for achieving a superior user experience, including user research, usability testing, information architecture, persona development, user journey mapping, accessibility design, design thinking, A/B testing, heuristic evaluation, and content strategy. My goal is to design products that deliver maximum value to the users while still meeting their needs. Through my design strategies, we ensure our products and services are easily accessible, navigable and intuitive, in line with recognized UX best practices.

UI Design (USER INTERFACE)

User Interface (UI) design is a fundamental part of crafting visually appealing and intuitive interfaces that enhance the user experience. It involves designing the elements and layout of a digital product, ensuring that it not only looks visually engaging but also aligns with the brand identity and user expectations.

My skills in UI design encompass: Visual Design: Crafting engaging, brand-consistent, and visually pleasing interfaces. Interaction Design: Designing intuitive user interactions and flows for a seamless user journey. Responsive Design: Ensuring the interface adapts gracefully to diverse screen sizes and devices.

Prototyping and Testing

Prototyping and testing are crucial stages in the design process, enabling us to transform concepts into interactive models and validate design decisions through user feedback. It's a blend of creativity and precision, with skills including:

High-Fidelity Prototyping: Creating detailed interactive models for user testing. Usability Testing: Running tests with real users to gather critical feedback. Prototyping Tools: Using software to develop functional interactive prototypes.

Web Development

Web Development is the process of bringing designs to life, transforming them into functional websites or applications. Proficiency in web development involves front-end and back-end skills, ensuring the design is fully realized. My key skills in web development include:

Front-End Development: Building user interface components and layouts. Back-End Development: Developing server-side functionality and databases. Cross-Browser Testing: Ensuring the product works across various web browsers.

Graphic Design and Branding

Graphic design is a vital component of creating compelling visuals that represent the brand and attract users. The skills required include:

Logo and Branding Design: Developing brand logos and identity elements. Moodboards and Style Tiles: Gathering visual inspiration for cohesive design. Full-Color Visuals: Creating vibrant and engaging visuals in line with branding.

Collaboration and Communication

Effective collaboration and communication are essential to ensure that design intent is fully understood, and the final product aligns with the vision. Key skills in this area include:

Cross-Functional Collaboration: Aligning design with development and other teams. Feedback Loop: Establishing clear communication channels with developers and stakeholders. Agile Methodologies: Adapting to agile development processes to improve collaboration.

My education

Unlocking Knowledge and Fostering Growth​

FLAG

2023 - Remote

EDIT.

2022- Remote

LICENSES & CERTIFICATIONS

Unlocking Knowledge and Fostering Growth​

UX Strategy

FLAG
Issued Sep 2023
Skills: UX Strategy · Prototyping · Business Strategy

Mobile UX Design

Interaction Design Foundation
Issued Apr 2023
Skills: Mobile UX Design · Inclusive Design · User-centered Design · Human-Centered Design · Heuristics

Agile methods for ux design

Interaction Design Foundation
Issued Mar 2023
Skills: Agile Team Assessment, Specialized Design Techniques, Collaborative Research and Design, Agile-Friendly Deliverables, Design for Experimentation, User-Centered Agile Practices, Continuous Improvement, Cross-Functional Communication

creativity: Methods to design better products and services

Interaction Design Foundation
Issued Mar 2023
Skills: Ideation Facilitation, Project Planning and Time Management, Divergent Ideation Techniques, Convergent Ideation Methods, Creating a Creative Environment.

creativity: Methods to design better products and services

Interaction Design Foundation
Issued Mar 2023
Skills: Ideation Facilitation, Project Planning and Time Management, Divergent Ideation Techniques, Convergent Ideation Methods, Creating a Creative Environment.

AI-POWERED UX DESIGN

Interaction Design Foundation
Issued Jun 2023
Skills: Overcoming AI Implementation Challenges, The Complementary Role of AI and UX Design, Essential Skills for Future Design, Developing a Future-Open Mindset.

perception and memory in hci and ux

Interaction Design Foundation
Issued Mar 2023
Skills: Role of Perception in Interaction, Relationship between Sensation and Perception, Touch and Haptics, Vision and Hearing, Memory and Effective Design

Data-Driven Design: Quantitative Research for UX

Interaction Design Foundation
Issued Sep 2022
Skills: Deciding on quantitative research methods, applying statistical tests, selecting and screening participants, conducting user surveys, performing early design testing, using web and app analytics, and conducting A/B and multivariate tests

Design Thinking - Learn by Doing

EDIT
Issued Jul 2022
Skills: Creating user personas, ideation and brainstorming, prototyping, user testing, empathy mapping, problem-solving, collaboration, iterative design, and innovative thinking

Human-Computer Interaction: The Foundations of ux design

Interaction Design Foundation
Issued Jul 2022
Skills: Intuitive UX design, customer experience enhancement, interaction design, navigation design, screen design, user delight, brand value elevation, customer loyalty, business profitability

User Research - Methods and Best Practices

Interaction Design Foundation
Issued Jul 2022
Skills: User research, research planning, research integration, cost-effective design, actionable insights, stakeholder communication, relevant designs, great user experience

How to Create Intuitive Products by Imitating Physicality

Interaction Design Foundation
Issued Apr 2022
Skills: Intuitive UI design, physical-digital integration, design analysis, natural design improvements

UI Design Patterns for Successful Software

Interaction Design Foundation
Issued Apr 2022
Skills: UI design patterns, content organization, ethical design, interaction design

How to Design for Augmented and Virtual Reality

Interaction Design Foundation
Issued Feb 2022
Skills: Usability Testing, User Feedback Analysis, Content Creation for AR/VR, Interdisciplinary Collaboration, Accessibility in AR/VR, UX Metrics in AR/VR, AR/VR Interaction Design, Immersive Storytelling, 3D Interface Design, AR/VR User Research

Journey Mapping

Interaction Design Foundation
Issued Feb 2022
Skills: Understanding of Journey Map Types, Common Mapping Processes, Data Gathering for Journey Mapping, Perspective Grid Creation, Experience Map Design, Customer Journey Map Creation, Service Blueprint Design, Journey Mapping Workshop Facilitation

Conducting Usability Testing

Interaction Design Foundation
Issued Jan 2022
Skills: User Test Design, Test Goal Setting, User Test Planning, Usability Test Facilitation, Usability Test Reporting

How to Design Accessible Experiences

Interaction Design Foundation
Issued Jan 2022
Skills: Inclusion and Accessibility Strategy, Accessible Style Guide Creation, Co-Design and Participatory Design, Designing for People with Disabilities, Accessibility Communication in Prototypes, Design System Accessibility Understanding

A Guide To Hassle-Free Designer-Developer Collaboration

Interaction Design Foundation
Issued Jan 2022
Skills: Effective Communication between Designers and Developers, Key Questions for Designers and Developers, File Handoff Best Practices, Prioritizing and Communicating Ease of Implementation, Collaboration between Designers and Developers, Involving Developers in Design, Streamlining Development Processes

How to Design Experiences for AI

Interaction Design Foundation
Issued Jan 2022
Skills: AI Basics for UX Designers, Real-world UX and AI Integration, Collaboration with Engineering Teams on AI Projects, Initiating AI-based UI/UX Projects, Contributing to AI Training, Adapting the Design Process for AI Integration

21st Century Design with Don Norman

Interaction Design Foundation
Issued Jan 2022
Skills: World Improvement Through Design, Human-Centered Design for Global Challenges, The Transition from User-Centered to People-Centered Design, The Unique Role of Designers, Democratizing Design, Navigating Wicked Problems and Socio-technical Systems, Applying Human-Centered Design to Complex Global Issues, Putting People at the Core of Problem-solving, Understanding and Utilizing Feedback Loops

User Experiende: The Begginer's Guide

Interaction Design Foundation
Issued Dec 2021
Skills: User-Focused Design Processes, Effective Communication of UX Design Significance, Error-free Design Process Implementation, Enhancing Visceral, Behavioral, and Reflective User Experience Levels, Analyzing and Enhancing Existing Products or Services

Design Thinking: The Ultimate Guide

Interaction Design Foundation
Issued Nov 2021
Skills: Iterative Problem Solving, Design Thinking Techniques Application, Culture Transformation towards Customer-Centric Approach, Effective User Research Implementation

Web Design for Usability

Interaction Design Foundation
Issued Nov 2021
Skills: Web Page Logic and Usability, User-Centered Design Principles Application, Accessibility Guidelines Implementation, Alternative Design Option Evaluation

How to Become an UX dESIGNER FROM SCRATCH

Interaction Design Foundation
Issued sEP 2021
Skills: Task Analysis, User Interviews, Usability Testing, Experience Design Evaluation, Career Transition to UX Design, UX Design Advocacy, Role Differentiation in UX, Tools and Methods Proficiency

PROFESSIONAL EXPERIENCE

WORKING WITH THE BEST

F3M – Information Systems, SA

Senior UX UI Designer
Braga, Portugal
2021 - Present

Role: As a UX/UI Designer at F3M in Braga, Portugal, I play a pivotal role in shaping the user experiences for a wide range of web products. I'm actively engaged in the Textile, Social Economy, but mostly Health sectors, working on projects that involve usability and interaction design. My responsibilities encompass the design and development of user-friendly interfaces, ensuring that our digital solutions meet the highest standards of usability and aesthetics.

Freelancer

UX/UI Designer / Web Designer / Graphic Designer
Remote
2019 - Present

Role: During my freelance career spanning over a decade, I've had the privilege of working with a diverse clientele, both corporate and individual. My contributions have covered a broad spectrum of design, including web design, graphic design, and usability enhancements. Notable achievements include crafting websites, online stores, newspaper and magazine layouts, book designs, and comprehensive branding solutions. My work has been instrumental in enhancing the visual identities and digital experiences of my clients.

Nevelis

UX/UI Designer / Graphic Designer
Jerusalém,Israel
2019 - 2020

Role: At Nevelis in Jerusalem, Israel, my role encompassed UX/UI design and graphic design. I was responsible for the development of websites and Figma prototypes with a strong emphasis on UX/UI design principles. Additionally, I played a significant role in crafting graphic content for advertising and WordPress websites, contributing to the overall visual appeal and user experience of digital platforms.

wavefunction

UI Designer
Braga, Portugal
2019 - 2021

Role: My tenure at WaveFunction in Portugal involved working on usability and interaction projects rooted in UX/UI methodologies. I focused on the development of web products within the realms of Virtual Reality, Augmented Reality, and Video Games. This role allowed me to design interfaces that facilitated immersive user experiences, contributing to the success of projects in cutting-edge technology sectors.

WillBe Collective

UX/UI Designer / Web Designer
Barcelos, Braga
2019 - 2020

Role: At WillBe Collective in Barcelos, Portugal, I led usability and interaction projects based on UX/UI principles. This included the redesign of websites and platforms to enhance user experiences. I played a crucial role in ensuring that the digital solutions we provided were intuitive, efficient, and visually appealing.

Decorbag

Graphic Designer / Web Designer
Barcelos, Braga
2014

Role: My role at Decorbag involved a combination of graphic design and UX/UI design. I created vector designs and handled cliché printing, as well as web development with a strong focus on UX/UI design principles. Additionally, I was responsible for marketing content creation, contributing to the promotion of the company's services.

Botões Paris

Graphic Designer
Porto, Portugal
2010 - 2012

Role: During my time at Botões Paris, I specialized in vector design for laser printing accessories. Additionally, I assumed the role of overseeing marketing efforts and digital content, ensuring the company's branding and visual identity were well-maintained.

MBA NoBrinde

Graphic Designer
Porto, Portugal
2009 - 2010

Role: At MBA NoBrinde, I was responsible for developing catalogs and conducting image editing, ensuring that the marketing materials were visually compelling and effectively conveyed the company's products.

Avenida do minho magazine '07

Graphic Designer
Porto, Portugal
2006

Role: As the lead graphic designer for Revista Avenida do Minho in 2007, I played a pivotal role in designing the entire magazine. This accomplishment was honored with the Young Entrepreneurship award from the Calouste Gulbenkian Foundation. I was also an integral part of the team responsible for marketing, photography, and digital content, contributing to the magazine's success and recognition. We received a Entrepreneurship Education Award from Calouste Gulbenkian Foundation.